10 statements about E-mail Marketing

November 19, 2021

There are many reasons why e-mail marketing is a great way to start a business or to build a personal brand. Whether you're using it for your business or personal use, the following guide will go over some of the most important considerations and steps that you need to take to succeed at e-mail marketing.

E-mail as a powerful tool

E-mail is one of the most powerful marketing tools available to businesses today. It has been proven that the click-through rate of an e-mail marketing campaign is as much as six times higher than a social media campaign. The average business sends about 100 e-mails per month. This is a good rule of thumb for small businesses.

The cost-effective way of E-mail Marketing

E-mail marketing is one of the most reliable and cost-effective ways to reach out to your audience. It is an effective way of converting the most passive prospects into active ones.

Email List for E-mail marketing

An e-mail list is an integral part of your marketing strategy. It is the best way to reach out to your customer base and provide them with information on new products, services, and offers. But before you start collecting e-mail addresses, you must know how to set up an e-mail list. An e-mail list is the foundation of any modern marketing campaign. Whether you are looking for ways to build your email list or increase the number of people who stay subscribed to your lists, these strategies will help.

E-mail marketing for all businesses

People can utilize E-mail marketing for all types of businesses in many different industries. It is a marketing strategy for big and small companies alike and for entrepreneurs who are just starting. Decide on a niche market for your business. It gets easy to establish an e-mail list once you have selected what business you want to do.

Select an Email Marketing Service Provider

The first thing that you need to do is select an e-mail service provider. Many companies offer free services with limited features, but paid services usually come with more features and are generally more reliable. Determine Your Audience: You should identify your target audience before sending any e-mails or buying anything.

What is the Best Day for Sending E-mails?

Two things make a day better for sending e-mails: the total number of hours in a day and the total number of minutes in a day. So, if the time is close to midnight, then that would be considered an evening e-mail. If it is closer to noon, then that would be considered a morning e-mail.

Opt-In for E-mail Campaigns

Opt-in is a choice given to individuals to receive communications from a company. The e-mail campaign and the opt-in form should be communicated and easy to find. Make sure that all the information about your campaign is easily accessible, so people are not hesitant in making their decision. Build an opt-in form on your website. Place it at the bottom of every post or next to the subscribe button.

Using Social Media in Your E-mail Campaigns

Since social media marketing is so important in the modern world, it’s no wonder that many e-mail marketers are incorporating it into their marketing strategies. If you want to achieve any level of success in acquiring new customers, there are a few things you should know about using social media in your e-mail campaigns.

Consider These Tips When writing an E-mail

The success of an e-mail campaign depends on the e-mails that are sent. A lot of factors can affect the performance of an e-mail campaign. Here are some tips to help you create an effective e-mail campaign:

Clear Subject Line

Your subject line should be clear and concise to get your recipient’s attention. The subject line should also include a deadline, if applicable.

Personalized Content

Personalizing your content with their name, company name, or other details about them will make your recipient feel more connected to your company and increase the likelihood that they will open or click on your e-mail.

Mobile-Friendly E-mail

Make sure that when you send out your e-mails they are easy to read on mobile devices. That way, when someone is busy, they can still access what you have to say.

E-mail Marketing Software

E-mail Marketing Software helps you to automate your e-mail marketing strategy. That software helps digital marketers reach the bulk of your customer base with minimal effort. It is also great for driving traffic, generating leads, and keeping customers engaged with your company's products or services.


E-mail Marketing can drive traffic to your business. That traffic will potentially become your future customers.

We hope these tips have helped you with your search for E-mail Marketing. Contact us to learn more about how digital marketing can boost your business:

Contact us | LinkerDots Marketing Agency

Grow your business.
Are you ready to stop wasting time & money on agency retainer fees and freelancers that don't bring results?
Start now!