7 Tools to optimize your website

May 13, 2022

In marketing, one of the most used terms for search engine optimization is SEO. It is one of the most used and most effective techniques in digital marketing. We will show you a list of SEO tools that you can use to optimize your website.

If you are interested and want to know more about this subject, continue reading here to discover seven tools that will help you increase traffic and optimize your website.

Characteristics of SEO Tools

You need to know about SEO to rank your brand on Google searches and become a better-known brand.

A series of techniques and strategies structured with analysis is what will help you improve your site's organic search. Each page has to be analyzed, optimized, and shaped to be found by Google search engines.

People know these mechanisms as Google's Algorithms. These algorithms recognize these optimizations and raise your page's ranking on the Internet.

These tools will help you improve the performance of your site. They will show you which points you need to adjust and take action for that specific page.

At first, they may seem complicated, but soon you realize that working with SEO demands patience and determination to adjust every detail to improve and measure the result.

So, here are 7 SEO tools that you can access and use to optimize your pages with SEO:

1. Google Analytics

You can find audience insight, how much traffic is coming to your site (and where it's coming from), what keywords are bringing you the most traffic, etc.

2. Seed Keywords

A tool created to analyze keywords and show which ones would be the best within the search engines, also Seed Keywords can offer information regarding what people are searching.

3. WooRank

It delivers the analysis of any site quickly and even formulates a fully customized SEO report according to your demands.

In addition, WooRank provides data on the origin of visitors to the site and gathers data from social networks, such as the number of likes, shares, and comments on Facebook and Twitter.

WooRank also offers the possibility to optimize a site for mobile devices.

4. Google Search Console

This tool complements Google Analytics, the first one we mentioned among the examples of SEO tools. Google Search Console focuses on searching and optimizing websites based on keywords you choose.

Like Google Analytics, Google Search Console also provides quality information about websites. It is one of the SEO tools that enable easy analysis of the best information available about a site.

The information provided by Google Search Console is impressions, clicks, CTR, average position, video performance data, site health, page indexing, internal linking, and more.

That way, a site owner or digital marketer can develop actions to improve site performance.

5. Google Trends

Google Trends is among the most widely used SEO tools for keyword research. However, Google Trends does not focus on new keyword ideas, as its purpose is to extract information about those keywords that are already in your site's plan.

6. Yoast SEO

Yoast SEO is among the most widely used SEO tools for WordPress. It allows the user to develop SEO-optimized titles and descriptions for all posts on WordPress.

7. YouTube Analytics

For analyzing the overall performance of a YouTube channel, YouTube Analytics is among the top SEO tools for YouTube. This tool is for you to understand more information about your channel's audience and how they engage with the videos.

So, Youtube Analytics shows you the overall performance of your channel and data about specific videos. Furthermore, YouTube Analytics also provides data about the viewing habits of your audience, demographic analysis, and the origin of the channel's traffic.

Youtube Analytics also provides other metrics like impressions, click-through rates per impression, and unique visitors.

At the end of reading this article, If you are interested and want to know more about how SEO can benefit your company, call us for a free consultation.

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