During the event called Facebook Connect 2021, Mark Zuckerberg, the CEO of Facebook, announced the news about the company that manages Facebook.
The social network said that the company is changing its name to Meta. The intention here is to reflect its focus on the Metaverse.
According to Facebook, the Metaverse is the next step in the growth of social networking. It will be a collaborative endeavor including people from all over the world, and it will be open to everyone. People will be able to interact, study, collaborate and play in ways that are not currently feasible.
All of the sister apps will continue with their names. Facebook as a brand will continue to exist as an app. Instagram will continue to exist as Instagram, and the same is for WhatsApp.
Many media vehicles shared a few of his sentences said last Thursday, October 28:
“I’ve been thinking a lot about our identity as an iconic social networking brand … Right now, our brand is so tightly linked to one product … Over time, I want us to be seen as a metaverse company,” the CEO said.
At the same time, rebranding the corporation in charge of Facebook could help the company separate itself from the numerous social media scandals, such as how it allegedly spreads hate speech and misinformation.
However, because the concept is theoretical, it will take time for Facebook to evolve into a metaverse firm. While it does not happen, The company should keep increasing. Right now, Social Media serves more than 3.5 billion people around the world.
Furthermore, Facebook remains a major corporation with annual revenues in the billions of dollars.
LinkerDots Marketing Agency is always alert with changes occurring in Social Media. These changes impact the life of the audience who consumes Digital Marketing. If it matters to them, it will matter to us.
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