Google Ads for Small Businesses

January 14, 2022

Google Ads is a platform that businesses use to promote their products and services. It is one of the most effective ways to reach potential customers. The best part about Google Ads is that it's easy to set up and use for small business owners.


Do Google Ads work for Small businesses?


Google Ads is a great way for small businesses to advertise their products and services on Google Search, YouTube, and Google Display Network. This advertising service allows companies to create specific ads for Google. The ads are displayed on websites across the internet.


The key to success with Google Ads is knowing the type of ad you want to show, the keywords, and the budget you are willing to spend on your ads. It's a pay-per-click (PPC) network. For advertisers, Google displays ads in response to search queries made in Google Search or the Google Display Network.


Google Ads Strategy for Small Business


A successful Google Ads strategy starts with knowing your goals and understanding how people search for your products and services.


The first step is to figure out what you want to achieve with your ads and how much you are willing to spend on them each month. For example, LinkerDots does this for its clients by setting up a campaign goal in AdWords or using the tools provided by Google Analytics.


Next, we figure out what keywords your customers are searching when they are most likely to buy your product or service. A buyer goes through many stages when searching on Google, and we concentrate your ad spend on only the keywords most likely to convert.


We think about any words or phrases relevant to your business and its products or services. These are the words that potential customers are most likely to type into search engines when looking for your products or services. After a few more adjustments, we start the Google Ads Campaigns.


About us


Based in Utah and assisting our clients wherever they are, LinkerDots Marketing Agency offers Google Ads Services. These ads are optimized to sell your products or generating leads online for your business. Contact us now for a free quote!


Contact us to learn more about how digital marketing can boost your business:

Contact us | LinkerDots Marketing Agency


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