How Do You Find The Formula To Tell A Story in Business Coaching?

January 13, 2023

As a business coach, one of the tools in your arsenal is the ability to tell a compelling story. A well-told story can help you connect with your clients, establish trust, and convey important information in a way that is easy to understand and remember. But is there a formula to follow when it comes to telling a story in the context of business coaching? In this post, we'll explore some tips and tricks to help you find the best formula.

Is there a formula to tell a story in business coaching?

The short answer is no. There is no one-size-fits-all formula for telling a story in business coaching. However, some key elements can make a story more effective and engaging. These include a clear beginning, middle, and end; relatable characters; and a clear message or takeaway.

Pay Attention to What's Happening in Your Category

Regarding business coaching, you must pay attention to what's happening in your category. It means keeping an eye on the latest trends, best practices, and emerging technologies. By staying current and relevant, you'll be able to better connect with your clients and offer valuable insights and guidance.

Another Tip To Help You With The Formula to Tell your Story

One tip: Focus on your message's "what" and the "why." It would help to start with the main point you want to make and then explain why it's important. By doing this, you'll be able to keep your story focused and on-topic and your clients will be more likely to understand and remember the key takeaways.

Blank Slate - What It Is And How to Get Away From It

Another thing to remember when telling a story in business coaching is to avoid the "blank slate" trap. It is when you start with a completely blank slate and have to build your story from scratch. Instead, try to find a starting point or anchor for your story that your clients can relate to. For example, you can use a real-world example, a recent industry development, or an analogy.

Connect The Story To The Story Happening Today

Finally, you must connect your story to the larger story happening today in the business world. You should strive to make your story relevant to your clients and the challenges they are facing today. By doing so, you'll be able to connect what you're saying and what they're experiencing, which will help them better understand and retain the information you're providing.


In summary, business coaching has no one-size-fits-all formula to tell a story. Focus on the key elements such as a clear beginning, middle, and end, relatable characters, and a clear message or takeaway. Pay attention to the current trends and stay away from the "blank slate" trap. You will find the formula that works best for you and your clients.

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