How Do your SEO Services Work?

February 24, 2022

Let's assume that a company hires SEO services from LinkerDots. Where would LinkerDots start? Let’s dive in!


Website Development

Web development is an integral part of SEO. Companies must have a website that loads fast and has a good user experience.

Here’s how we start a new client. We start with the basics and ask the client if they have a website. If so, we test if their website will need changes. An Optimized website is crucial to ranking in the first position on Google.

SEO Basics

SEO Basics involves setting up some fundamental tools like:

  • Google Search Console
  • Google Analytics
  • Plugins (when available)
  • Robots.txt files
  • Sitemap.

Keyword Research

If you want to rank on search engines, you need to know what the people are typing when looking for your services. It is where keyword research comes in.

We use Google AdWords Keyword Planner. It provides the keywords related to your topic. This tool shows how many times per month people search for each keyword.

We figure out the best way to include these keywords on the website, and the party starts happening. These keywords will be responsible for lead generation and sales.

Technical SEO

Technical SEO is where the SEO Specialist optimizes a website for search engines. It involves terms you may have no idea what they are, but we will mention them anyways.

We make sure that the site is clean and well-structured. It includes canonicalizing pages, removing duplicate content, setting up 301 redirects, etc.

On-Page SEO

On-page SEO is a crucial part of the process of SEO. It determines how well your site will rank in the search engines.

On On-Page SEO, what comes to my mind are expressions like Meta descriptions and title tags. Both are everything you will see about a site when you google for something. That is why doing On-Page SEO is so important. It is the key entry to your site.

Off-page SEO

It is a technique that increases the visibility of a web page in search engine results pages.

We use any high-quality site that collaborates with the site ranking on Google.

Among these sites, we mention:

  • Social Media
  • Local Citations
  • Directories
  • Article Submission
  • Press Releases

Conclusion

Now that we have told you the fun facts about our SEO work, it is time to get to know you. Please click on the link below and get a free quote from us. We will contact you as soon as we have your information.

Contact us to learn more about how digital marketing can boost your business:

Contact us | LinkerDots Marketing Agency

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