With the growth of social media, opening an online store on Instagram and selling through this platform is crucial for your business.
Social media has features for purchases directly on the platform, which is very useful for small businesses seeking growth online.
Read a step by step process on how to use Instagram online store, tips on how to sell in your online store on Instagram, and online store tools that help your business succeed.
In order you to use the Shopping feature on Instagram, you need to meet all the requirements:
1) be located in an available market;
2) have a quality product;
3) be compliant with the seller agreement and the platform's commercial policies;
4) have a website domain to sell from.
Make your account available for everyone to access, and link your Instagram account to your Facebook page.
The Shopping feature on Instagram is made up of your product list. There are two ways to connect a product catalog to your online store on Instagram:
1) Catalog Manager: this method is for those who do the process themselves, located in Facebook's Business Manager.
2) Partner e-commerce platforms: this is an integration performed by certified e-commerce platform partners, such as Shopify or BigCommerce.
After following the previous step and connecting your catalog to your Instagram account, check out the step-by-step to submit your account for analysis. These reviews typically take a few days:
1) Log into your company's Instagram profile;
2) Tap the three-bar icon, select "Settings";
3) Sign up for the "Purchases" feature;
4) Follow the steps to submit your account for review.
5) At any time, go to "Purchases" in Settings to check the ''status of the request''.
Some stores are notified that additional information will be required to prove ownership of the site domain.
If you receive this notification, follow the prompts to complete the domain verification process and ultimately submit your account for review.
After your account is approved, it's time to enable the "Shopping" feature.
If you can't find the "Shopping" option under "Settings", your account probably hasn't been reviewed yet or hasn't been approved to use this feature on the social network.
1) Log into your company's Instagram profile and tap the three little bars;
2) Select "Settings."
3)Tap "Companies" and then tap "Purchasing";
4)Select the "Product Catalog" that you want to connect to your account;
After following all these steps, the hardest part is done!
Now, create a post with the product photo and choose the "Tag products" option. This option appears in two post templates:
1) Posts in the feed: the button is below the content and tagging people.
2) Posts in stories: the product tagging is inside the Stickers tab.
Now that you know how to start a business account, you need tips on how to promote and sell your virtual store on Instagram. Check out this step by step:
Detailed product images, pictures with personality, attention-grabbing, and differentiated elements that stand out are essential!
Include a decent description that tells briefly who your company is, the purpose of your company, and whatever is of value to your followers.
A link to your website, blog or Landing Page is essential.
Among several posts on users' timeline, include a Call to Action in your photos to spur your customers to buy your product.
This format is successful nowadays and works very well with users.
Create quick, interesting and informative content. Always indicate on the video more information about the product or service in the bio link.
Instagram Ads work in a very complete and strategic way for lead generation.
You can do them in three formats: photo carousel, retargeting for Facebook campaigns and sponsored pattern.
There are those users with hundreds of thousands of followers. They are what we call influencers.
If one of these users partners with your brand and advertises your products, your reach will be higher.
And to finish our list of tips for your online store on Instagram, the recommendation is to use hashtags
They are already well known and used to identify posts about a specific subject. Think of creative hashtags and encourage your followers to use them as well.
E-shop tools that can help your business succeed
For you to stay even more tuned into the trends, we've separated some tools to use in your online store on Instagram that can help your business to pump:
1) Instagram Store (works like a virtual storefront);
2) Instagram Shopping (feature that shows price tags on conventional posts in the feed);
3) Instagram Guides (allows you to bring together various content, enabling the public to access your content in an organized and categorized way).
Based in Utah and assisting our clients wherever they are, LinkerDots Marketing Agency offers Google Ads Services.
These ads are optimized to sell your products or generating leads online for your business.
Contact us to learn more about how digital marketing can boost your business:
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