What is Domain Authority?

July 12, 2022

Domain Authority is an essential factor in getting top positions on Google. A company specialized in SEO created the Domain Authority. This company gathered the influencing factors to help Marketing Professionals perform their analysis.

As a whole, Domain Authority aims to understand how relevant a website is. You can express a Website Domain Authority by a value from 0 to 100. The higher this value is, the greater the chances of the site being relevant.

On-page and Off-page SEO are parts of SEO technics that have high relevance. The number and quality of links related to this domain are part of this process.

How to find out the authority of your site?

For this purpose, we can name a few tools you can use. Although each may give a different value, we hope you will choose one as a standard for evaluating this number in a long-term process.

Some examples are Small SEO Tools, Open Site Explorer, SEMrush, Ahrefs, and Moz. You can also type the words "Website SEO checker" into Google, and the search will bring up other sites offering this service. 

What criteria do they use to calculate Domain Authority?

We have separated some decisive factors in this calculation:

  • Website Reputation;
  • Age of the domain;
  • Quality of inbound links;
  • Links that point to the site;
  • Time pattern;
  • Distributional analysis;
  • Diversity of links;
  • Existence of toxic backlinks.

As you can see, there are several technical terms to understand. It is simpler to focus on how to create quality content and a well-distributed Link Building strategy. Your understanding of Domain Authority will increase since you start with these practices.

How to increase domain authority

We have listed some of the main actions to improve your site's domain authority:

  • Create highly relevant content to attract quality traffic to your website page;
  • Use social media for link generation and traffic;
  • Perform a keyword audit;
  • The speed of your pages also influences the process;
  • Improve reputation in search engines through SEO techniques;
  • Increase high-quality links to your site.

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