What is TikTok? How does TikTok work?

July 7, 2022

TikTok is a social media app that allows users to create short videos with music and filters.

The app has been around since 2016, but it has gained popularity in recent years and now has a few hundreds of million of  monthly active users.

In a similar vein to Snapchat, it is used by individuals and has morphed into a social media platform that is often referred to as ‘the next big thing’.

Users can share their videos on the app or upload them to other social media platforms like Facebook or Instagram. They can also get followers and likes on the platform.

With the 20% revenue share model, TikTok brings billions of dollars in gross advertising revenue each year.

Why is advertising on TikTok so effective?

TikTok is a social media app that allows users to share videos of themselves in short, a few seconds-clips. TikTok has been a popular platform for brands to advertise on because it is so accessible and easy to use.

In the past few years, the app has seen an increase in popularity, overtaking Facebook and Instagram in terms of downloads.

TikTok advertising is effective because it's relatively cheap for brands to reach consumers with their ads. It also provides a quick way for consumers to see what products brands are offering without having to navigate through other apps or websites.

About us

LinkerDots crew loves TikTok and what the platform offers to the audience. We are a company that helps local businesses close more deals and get more customers than ever before.

Our company offers three Search Marketing products that boost the visibility of local businesses on Google. We're here to help companies make the right moves in their digital advertising strategy to strengthen their brand and gain new customers on a consistent automated basis.

LinkerDots Marketing Agency values transparency, efficiency, and technology. We have immense experience with marketing local businesses on search engines.

Contact us to learn more about how digital marketing can boost your business:

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